Tuesday, June 28, 2011

IMATS Los Angeles 2011 Part 2

IMATS Los Angeles 2011 Part 1 - Click Here.

Saturday at IMATS was pretty crazy. The doors opened at 8:30am, I heard people had been waiting in line since 6:30am. Since I was Press I didn't have to wait in line when I arrived. The line was around the whole inside of the Convention Center, I was shocked! Good thing the wonderful people handling the registration were fast, I noticed the line moved pretty quickly.

Onto the show!

I had to make a stop at Naked Cosmetics. The booth was packed and all the girls working the booth had shirts that read "get Naked", pretty catchy right?

So many colors to choose from! Each loose powder can be used in numerous ways. Wet an angle brush and these powders can be used as eyeliner. Add a little clear gloss and create your own shade of lip gloss. I love multipurpose products!

I didn't know UNII Palette was going to be at the show. I was surprised when I saw their booth. Their palettes come in a variety of colors, and are perfect to throw into your purse when you're on the go. Or in general if you are a person who likes to depot their eye shadows, or blushes these palettes might be for you.

As you can see UNII palettes can store all of your favorite brands - MAC, NARS, Bobbi Brown, Shu Uemura and much more.

I caught a glimpse of Pursebuzz speaking at Crown Brush as I was walking by.

My favorite stop at IMATS was to Hakuhodo. I was determined to buy a few brushes from their booth regardless if they were offering a discount or not. I had a list of a few brushes I wanted to get and finally I had my chance. I was sad to find the booth not open on Friday, so I had to wait until Saturday, which meant elbowing with girls to get the brushes I wanted. It was all worth the fight. Just kidding, there's no crying in baseball and there's no fighting at IMATS.

The nice people at Hakuhoho were very helpful. Not all of them spoke perfect English but makeup brushes is a language of it's own so we all understood each other. My list of brushes grew once I started playing around and testing all the brushes. A gentleman working the booth helped me pick out the best brushes for what I needed. A foundation brush, concealer brush, eye shadow brush, etc. I left with a credit card in pain and a smile on my face.

A beautiful row of handmade brushes. Check out their website: HERE.

Next to Hakuhdo was the Sugarpill booth. I love Sugarpill, I have a few of their loose shadows, and Amy the creator is too cute. Of course the booth was swarmed with people so I could only walk by and try to snap a few photos.

Ultimate Brush Roll by Trudy Joyce. These brush rolls had me at Rock & Roll. I came across this booth while checking out the UNII palettes. At first glance I thought they were just regular brush rolls, on my second trip around that aisle I realized how different they were. I had to order my brush roll since the girl in front of me got the last white brush roll! I will be posting pictures of my brush roll as soon as I get it. I tried to follow the girl who bought the last white roll, but I lost her in the crowd. The brush roll will. be. mine.

I love the different fabrics and lining she uses.

You can fit EVERYTHING in this brush roll.

You can even order accessories for your brush roll.


Kryolan. This guy kinda scared me.

IMATS offers demonstrations and classes where you can sit and learn from the industries finest.

Overwhelming line at INGLOT, I decided to wait until my next Vegas trip to purchase any INGLOT products. I saw my Vegas sales associate at the booth! He is so nice.

IMATS Haul coming soon....


faye lu said...

colour overload. looked like so much fun. thanks for sharing x

Eve said...

looks like so much fun!
yeay show us the brushes that u bought!
I'd die if i was there!
well, not really.

D.Sadie said...

Great pictures!! I love everything. It's so cool how MUAs does those special makeup on people.


tiffyama said...

YAYYY PART 2! Loving all of these pictures. Kind of feels like I was there...but not. Definitely have to save up for next year's show. Wah. ^^

Julia said...

That looks like so much fun! Looking forward to your Hakuhodo reviews!

Red lips, Black hair said...

Awesome pics, thanks for posting!! Can't wait to see your haul, I bet it's pretty sweet!

Kalmo said...

Great post! Your picture quality is great. Wah, I don't even own eyeshadows but the UNI palette looks so cool. I remember Jen from frmheadtotoe reviewed them and I thought they were so cute. I think it's the huge mirror.

It's cool that you got high quality brushes though, despite the CC pain haha.

The makeup demos look amazing, they are totally transforming people.

Thanks for sharing!

Teli said...

OMGGG i neeeeed to check that out asap! :p Thnx for posting.
-teli xoxo

Hopelessly Devoted To Makeup said...

I love the skull and bones fabric liner in the brush roll and that diamond charm!

TheMakeupPunk said...

Love it! Wanted to go but I am waiting for next year! Thanks for sharing! Looked like so much fun!


Tammy said...

You took some amazing pictures!! The LA IMATS looks like it was WAY better than the NY IMATS I went to.

organic lipstick said...

Amazing utilization of makeup which means a great lot of imagination.I love the concept of the loose powders being able to turn into eye liners.Lovely and huge array of colors.